Karissa Neely Daily Herald Feb 9, 2018

Meet the Founder

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In February 2018, The Daily Herald took notice of PlenaData’s Founder, Aditya Dave, and interviewed him to learn more about his story.


Aditya traveled 7,000 miles just to follow his dream of starting a business.

Aditya Dave, 26, was born and raised in India. About seven years ago, Dave started researching America’s founding documents and became fascinated with following their ideals and starting his own business.

He felt he was meant to be an entrepreneur, but felt this was a less-accepted path in his native country. As he explained it during an interview at a corner table of the Lehi Starbucks last week, businessmen in India are not seen in a favorable light in India. On the other hand, those that pursue business in America are viewed as contributing to and building wealth for the local and national economy.

Dave immigrated alone to the United States in 2012. He earned a bachelor’s degree and then obtained a master’s degree in computer science from the University of Utah in 2014.

“Coming here, I had no idea it was going to work out, but I just had a hope it was going to happen,” Dave said.

Dave did well after college, gaining experience at a few startups before landing at Adobe. He said his experience there was invaluable for fostering his entrepreneurial drive, and for helping him see how to solve problems. He struck out on his own in 2016, founding Plena Data. The company officially launched in July 2017.

“We have too much data, and there was no tool to seamlessly organize data.

I found no one was catering to small- and medium-sized businesses in data analytics, so I came up with the solution to that problem,” Dave said. “We’re now helping small and medium-sized businesses track their metrics and automate their reporting.”

He said Plena Data’s approach is different in that the software “does the heavy lifting” of the analytics, so clients don’t need to build their own task forces to tackle it.

Plena Data is still in startup phase right now, but Dave is sure it will continue to grow. He and his team concentrate on those smaller businesses that need automated analytics reporting. Their offering touches all industries, and can even be custom built for each client.

Overall, Dave is excited to be living his goal of only a few years ago.

“It’s been quite the roller coaster journey, but the generous benevolence of this country astounds me. Enough people gave me a shot to prove my ability and I couldn’t be more grateful,” he said.



Aditya Dave










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To view the full story, visit: https://www.heraldextra.com/business/local/indian-immigrant-launches-new-data-company/article_88ab70d5-ba96-521d-991b-ac1b336b1cb5.html

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